What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.

• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• SQL: Understanding of SQL queries to work with data
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
• Marketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.
• Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.

What are we looking for?

• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.
• Proficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues.
• Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering.

Roles and Responsibilities:

• Campaign Planning and Requirements Gathering:
• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).
• Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:
• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
• Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:
• Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:
• Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.