About Srigang

Srigang Recruitment

Job Role: Market Research Analyst

Qualification: Bachelors / Masters Degree

Experience: Fresher

Batch: 2025 / 2024 / 2023 / 2022

Salary: up to ₹6 LPA

Job Location: Remote 

Last Date: ASAP

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Job Summary

The Market Research Analyst is responsible for conducting thorough research and analysis to support the strategic decision-making process within the Legal Process Outsourcing (LPO) company. This role involves gathering and interpreting data about market trends, client needs, and competitive landscape to inform marketing and business development strategies.

Key Responsibilities

1. Data Collection:
   • Conduct primary and secondary research to gather data on market trends, client preferences, and competitor activities.
   • Utilize various research methods, including surveys, interviews, and focus groups.
2. Data Analysis:
   • Analyze quantitative and qualitative data to identify trends, patterns, and insights that support business objectives.
   • Prepare detailed reports summarizing findings and recommendations for stakeholders.
3. Market Insights:
   • Monitor industry trends and developments to provide insights on potential opportunities and threats.
   • Identify emerging markets and assess the potential for new services or client segments.
4. Competitive Analysis:
   • Analyze competitors’ strengths, weaknesses, and market positioning.
   • Provide insights on competitive strategies and identify areas for differentiation.
5. Collaboration:
   • Work closely with the marketing and sales teams to support campaign planning and strategy development.
   • Collaborate with product teams to provide feedback on service offerings based on market research.
6. Reporting and Presentation:
   • Prepare presentations to communicate research findings to internal teams and management.
   • Provide actionable recommendations based on research insights to guide decision-making.
7. Database Management:
   • Maintain a repository of market research data, reports, and analyses for easy access and reference.
   • Ensure data accuracy and relevance in market assessments.
8. Stay Updated:
   • Keep abreast of industry news, legal trends, and changes in regulations affecting the LPO sector.
   • Attend industry conferences and networking events to gather insights and expand professional knowledge.

Skills and Qualifications

• Educational Background:
  • Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.
• Experience:
  • Previous experience in market research, data analysis, or a related role, preferably within the legal or outsourcing industry.
• Skills:
  • Strong analytical and critical thinking skills.
  • Proficiency in data analysis tools (e.g., Excel, SPSS, Tableau) and CRM systems.
  • Excellent written and verbal communication skills.
• Personal Attributes:
  • Detail-oriented with a strong ability to interpret complex data.
  • Self-motivated and able to work independently as well as in a team.
  • Strong organizational skills with the ability to manage multiple projects.

Working Conditions

• Travel Requirements: Occasional travel may be required for industry events or research purposes.
• Work Environment: Primarily an office setting, with flexibility for remote work based on company policies.